SERVICES & PROCESS
CHOOSING THE RIGHT PARTNER
Hiring a graphic design partner can sometimes be a challenging task. With so many to choose from and limited or ambiguous information available, it's hard to know which designer is the right fit.
As a one-woman design studio, I take client relationships very seriously and treat every project like its my most important job. I provide value for my clients with:
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Extensive work experience in the architecture / interior design industry
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Low overhead and operating costs for economical pricing
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Relationships with the best local fabricators and installers
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Respectful, transparent, and open communication
SERVICES OFFERED
Creative services available for individuals or organizations include:
BRANDED ENVIRONMENTS:
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Wall graphics
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Glass + window graphics
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Other surface + material graphics
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Floor graphics
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Photography wall sourcing
BRAND IDENTITY DEVELOPMENT:
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Logo design
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Visual standards / style guide development (color palette, typography, imagery style etc.)
VISUAL SIGNAGE
SYSTEMS:
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Indoor signage
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Outdoor signage
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Wayfinding / placemaking signage
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Exhibition displays + signage
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Dimensional lettering + signage
ARCHITECTURAL ELEMENTS:
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Print + installation coordination
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Elevation overlays + renderings
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Site + floor plan illustration
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Interior color palette selections
DESIGN PROCESS
While every project is unique, below are the general steps we'll follow in the design process and what you can expect along the way:
01
CONSULTATION
We discuss your project details, timeline, and budget at a walk-through tour or over the phone. This is our opportunity to make sure we're a good fit.
05
DESIGN
Per the proposal, one (or several rounds of) design concepts are presented in dimensioned elevation or photo mockup.
09
DELIVERY
Print-ready artwork is exported and delivered via file transfer. A PDF copy is also included.
02
PROPOSAL
Based on information gathered, I deliver a detailed proposal outlining scope of work, deliverables, estimated cost, and timeline for you to review.
06
REVISIONS
You review the concepts, provide feedback, and I revise the design(s) until a solution is achieved that you're happy with.
10
PRODUCTION
While you are responsible for contracting steps 10 & 11, I can recommend providers, obtain quotes, and review proofs.
03
DISCOVERY
Once the proposal is approved, you provide specifics for the area(s) receiving designs such as: photos, plans, dimensions, paint/finish palette, etc.
07
APPROVAL
You approve the finalized design(s) in writing.
Phew! The hard part is done.
11
INSTALLATION
Artwork is installed on-site.
Note: Allow at least 2-4 weeks for production and installation.
04
IDEATION
I put together a collection of inspiration images and themes to discover your preferences and determine one or several design concepts to explore.
08
DOCUMENTATION
You or your contractor provide field-verified dimensions of the completed space(s) to ensure artwork is sized correctly.
12
INVOICE
All done!
An invoice is sent via email, payable by check within 30 days.
ADDITIONAL DETAILS
Billing:
I bill at an hourly rate of $125 per hour.
Proposed Costs:
A proposal is my best estimate for the cost of your project. While I'm pretty accurate with my prediction, the actual design hours may be more or less than proposed. If hours are approaching the proposed amount or your fixed budget, I will notify you to clearly communicate your project status and options.
Intellectual Property:
Designs are created specifically for you. All "work product" (finished designs, mockups, drafts, notes, etc.) become your property as soon as payment is received in full and usage of the "work product" (reproduction, photography, printing, etc.) is determined by the client.
Portfolio Rights:
Once your project is available for public consumption, Lauren McClone Design has portfolio rights to feature it on my website, social media, and other galleries for promotional purposes. I will not share any confidential or sensitive information.
